The K-Beauty Global Index ranks the top 100 Korean beauty products based on a composite score that includes brand popularity (30%), product trend score (25%), search trend data (25%), and social media mentions (20%). Data is aggregated from Olive Young, Amazon, Sephora, TikTok, Instagram, and Google Trends.
This ranking is updated monthly and reflects the most current consumer demand and market performance data available for Korean beauty products globally.
1Advanced Snail 96 Mucin Power Essence
COSRX
Essence99▲ +210%
2Heartleaf 77% Soothing Toner
Anua
Toner94▲ +195%
3Relief Sun: Rice + Probiotics SPF 50+
Beauty of Joseon
Sunscreen92▲ +145%
4Dive-In Low Molecule Hyaluronic Acid Serum
Torriden
Serum93▲ +88%
5Water Sleeping Mask
Laneige
Overnight Mask94▲ +45%
6AHA/BHA Clarifying Treatment Toner
COSRX
Toner88▲ +32%
7Glow Serum: Propolis + Niacinamide
Beauty of Joseon
Serum90▲ +120%
9Heartleaf Airy Fit Sun Serum SPF 50+
Anua
Sunscreen91▲ +175%
10Madagascar Centella Hyalu-Cica Sun Serum
Skin1004
Sunscreen89▲ +140%
11Cicapair Tiger Grass Color Correcting Treatment
Dr.Jart+
CC Cream87▲ +28%
12Snail Bee High Content Essence
Benton
Essence86▲ +65%
13Green Tea Seed Serum
Innisfree
Serum85▲ +22%
15Centella Ampoule 100
Skin1004
Ampoule88▲ +112%
16Peptide 9 Volume Lifting Toner
SOME BY MI
Toner84▲ +78%
17Retinol 0.5% in Squalane
The Ordinary
Serum83▲ +55%
18Mugwort Pore Clarifying Toner
I'm From
Toner82▲ +95%
19Niacinamide 10% + Zinc 1%
The Ordinary
Serum88▲ +42%
20Hyaluronic Acid 2% + B5
The Ordinary
Serum85▲ +35%